CONSULTING, TRAINING & SPEAKING

I am a loyal supporter of helping leaders in business who are aware of what’s not working and want to fix it. The people and companies I work with understand the value of creating engaging experiences for their people. They’re struggling with reducing their turnover and they know it comes down to changing the way they currently do things.

As a consultant, I see both rising and successful companies struggle with their turnover. They invest in the best equipment, top of the line systems and spend thousands of dollars to recruit the most competitive talent. Yet, they struggle to keep people.

20% of people leave a company within the first 45 days. SHRM reports it takes an average of 42 days to fill a position and it costs $4,129 to hire an employee. To break it down, the cost to hire an employee is: advertising the open position, time spent screening, interviewing and reviewing applications. It’s training and onboarding them and managing the cultural impact of them not being the right fit or answering to the employees who want to know why they didn’t stay. It not impacts the employees and management but also impacts the customer experience and reputation of the company (Glassdoor and online review sites) 

You can offer the best benefits, have an Instagram-worthy office and a fully stocked bar for employees to unwind at the end of a long day, but if you’re not investing in their onboarding—you’re setting them up to fail. Onboarding is more than sending a welcome email and having a swag bag for their first day. It’s an ongoing process that requires a plan and involvement from all levels of the company. I understand how important my clients time is and that’s why they hire me to craft and implement an onboarding program that meets the needs and aligns with the values of their company. 

I’ve worked in South Korea, Germany, Copenhagen and throughout America helping businesses reduce turnover, increase retention and profit and create an engaging experience that turns their workers into loyal employees. I consult, train, write/ghostwrite and speak for companies and events all over the world. My experience in HR, recruitment, communications and writing allows me to craft content that not only speaks to clients but potential workers as well. When a business is authentic with how they communicate their brand (values, vision, mission, goals, etc…) they attract value-aligned people who want to grow with their business and tell the world (hello free brand ambassador) how amazing the company they work for is. 

Happy workers = more clients, more money and a loyal community of people who may not be a client, but will be the first to refer others to you. As a Forbes contributor who’s also been published, featured and interviewed in dozens of other reputable publications, I understand the importance of standing out from your competition and winning the war for talent. Your onboarding program bleeds into everything else you do. Onboarding isn’t a one-time event. It’s an ongoing process that can last up to one year. On average, it takes new employees 1-2 years to become productive in their role. An onboarding program helps to expedite that and give them the confidence to start producing sooner.

My dedication to continuous learning and development coupled with my 7+ years of experience is how I am able to continue to deliver superior results every single time. I have spoken at SHRM Local and National Conferences, WeWork, JoinHR, DeSales University, Lehigh Carbon Community College, and Carbon County Chamber of Commerce. I was honored with an Award of Appreciation for speaking at the 9th Annual Adult Learners Conference, SHRM National and Regional Conference, and the National Conference for College Women Student Leaders (NCCWSL). I’ve also proudly served as President for the SHRM, a member of the Leadership team at Babson College and on various committees, clubs and groups in Asia, America and Germany.

Interested in having me write content for your business? Email me at heidi@heidilynneco.com to discuss details

SPEAKING:

Heidi came to speak at our event in December 2018 and quickly won over the audience with her engaging presentation on Using Storytelling to Attract More Candidates. Her energy, enthusiasm and presentation were exactly what we needed and the audience loved her. Heidi radiates with passion and it’s obvious she loves speaking and teaching others about her experience. But more importantly, she’s a natural public speaker whose message really resonates with the audience. We’re so glad we got to have her at our event!

Manoj

Founder, JOIN

I met Heidi when she spoke at a WeWork’s Women’s event about where she spoke and led a discussion on how women can better negotiate for promotions and pay raises. As a woman in business who is hiring for my company, it was an eye-opening discussion to see what others struggle with and how I should be navigating conversations from a manager’s perspective. What I loved about Heidi’s presentation is she engaged everyone who attended to ask questions and share their experiences. She is undoubtedly passionate about what she teaches and a natural speaker who captures her audience and brings an energy with her that creates an uplifting and motivating atmosphere.

Tanja Hagelganz

Chief Marketing Officer, Kevox

It was a pleasure to have Heidi speak at our Ladies Lunch event this year. She formed a constructive conversation around a difficult topic and, most importantly, made the group quickly feel at ease and settled in having an open discussion about negotiation and empowerment for women in the workplace. To have people from different companies and industries coming together to have an open discussion was brilliant to be part of, and I’m very glad Heidi was able to facilitate this expertly.

Eva Szwarc

Community Lead, WeWork

Most Requested Training And Topics:

  • Hire The Best People Who Will Take Your Business To The Next Level
  • Tap Into The Mindset Of A Powerful And Highly Effective Leader
  • The Secret Method To Results-Driven Onboarding 
  • Creative Ways To Source Top Talent And Create Brand Awareness
  • Soft Skills Crash Course: Bridging Communication Gaps To Achieve Lasting Relationships